Unique Loom - Brand & Content

I was involved in the development of Unique Loom from the inception of the brand, helping establish its visual identity and creative direction as the company grew into a leading rug manufacturer based in Fort Mill, South Carolina, and a successful brand across both B2B retail/wholesale and direct-to-consumer channels.

My work spanned branding, web design, product photography, and creative direction across digital, print, and social media. I directed photo and video shoots, designed and maintained the brand's website, and developed design guidelines to create consistency across print and marketing materials. I also led a photo/video crew that included offshore teams in Turkey, Switzerland, and the Philippines, ensuring consistent, high-quality output at scale.

Over the years, I helped shape the brand through trade shows, celebrity collaborations with names like Jill Zarin, Sabrina Soto, and Jane Seymour, industry panels, product launches, and large-scale photography productions, working across both strategy and execution to create a cohesive brand experience.