About

Douglas Moore

I'm a Charlotte-based Creative Director with 16 years of experience spanning art direction, graphic design, photography, videography, UI/UX, and motion graphics. My career has been built around working across disciplines, moving from concept and strategy through production and post to create thoughtful, cohesive visual experiences.

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Over the course of my career, I've developed brand packages and identities, designed logos, print materials, signage, magazine advertising, trade show graphics and environments, and digital experiences. I've also led large creative teams, organized photography and video productions, designed and managed photo studios, and worked hands-on as a photographer, cinematographer, editor, colorist, and VFX artist.

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My core project work spans 14 years with Unique USA Inc, where I grew from Graphic Designer to Creative Lead to Creative Director. I helped scale Rugs.com into a major ecommerce brand and establish Unique Loom as a successful brand across B2B retail and wholesale platforms, directing a 37-person creative department, including offshore photo teams in Turkey, Switzerland, and the Philippines. My work included UI/UX and web design across the company's brand sites, including core ecommerce flows like cart and account, and I organized and led media production for celebrity collaborations with Jill Zarin, Sabrina Soto, and Jane Seymour.

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Outside of that core work, I take on independent projects that let me explore different creative muscles, documentary storytelling, music and visual albums, and mission-driven work in the Caribbean. Whether I'm building a brand system, directing a production, shaping a photograph, or editing a film, I enjoy finding the visual language that makes an idea feel distinct, authentic, and engaging.

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I'm at my best when a project calls for both creative thinking and hands-on execution, and when the work brings together different disciplines, people, and perspectives to create something meaningful.