Talent & Brand Collaborations

Talent partnerships were some of the biggest moments for Rugs.com, and I led the creative on each one. I directed campaigns with Jane Seymour, Jill Zarin and Sabrina Soto, including the photoshoot for Jill Zarin's English Manor Collection.

Every collaboration started with the same challenge. The campaign had to feel true to the person's style while still selling the product and fitting the Rugs.com brand. I developed the concepts and visual direction, planned the shoots and directed photography and video on set. After the shoot, I oversaw post-production through final delivery.

The finished work ran across product pages, email, social and advertising. It gave each launch a consistent look everywhere customers saw it and helped the collections stand out in a crowded category.