Rugs.com - Creative Direction

As Creative Director at Rugs.com, I helped shape and grow the brand from its early development into a nationally recognized ecommerce business. I led multidisciplinary creative teams across branding, graphic design, photography, video, digital marketing, web design, and UX/UI, developing visual campaigns and creative systems across digital, print, social, and retail environments.

I directed product photography and video production, designed photo studios and production workflows, developed brand and marketing materials, and oversaw creative for website experiences, advertising, email, social media, packaging, catalogs, magazine ads, and trade shows. I also led creative collaborations and campaigns featuring designers and celebrities including Jill Zarin, Sabrina Soto, and Jane Seymour, helping translate partnerships and product stories into cohesive brand experiences.

From brand development and creative strategy to hands-on production and team leadership, my role encompassed the full creative lifecycle—from concept and art direction through execution and delivery.