creative + marketing
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HÆRFEST Coffee Video
Client:
Rugs.com
Year:
2023
Role
Videographer + Editor
For this project, I interviewed Toby Foreman, founder of HÆRFEST Coffee, about the company’s partnership with rug maker Unique Loom and the shared mission behind their collaboration.
HÆRFEST Coffee is a roasting company built around inclusion, opportunity, and the belief that everyone has the potential to make a meaningful contribution to their community. The collaboration with Unique Loom brought together coffee, rug making, and artwork created by artists with intellectual and developmental disabilities, creating opportunities for these artists to have their work celebrated while participating in commerce.
My role was to conduct and film the interview with Toby, capturing the story behind the partnership and the people and purpose driving it. I then edited the interview and supporting footage into a finished piece for use in Unique Loom’s marketing and digital communications.







